Here are some reasons why most marketers are focusing on the Indian market:
- Indian economy is the fourth largest economy in the world (measured in terms of purchasing power parity)
- India is the world's second largest small car market
- More than 100 of the Fortune 500 firms have R & D facilities in India
- It has the second largest group of software developers after the U.S.
- It is the world's largest producer of milk, and second largest producer of food, including fruits and vegetables
- The Indian pharmaceutical industry is the world's second largest after China
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